Audience and channels
Identify who the work is for and where a meaningful conversation can happen.
All services
Bring good work to the right people.
A product or idea needs a path to the people it serves. We shape the audience, channel, and content decisions together so each piece has a reason to exist.
Talk about distribution
What this work can include.
Distribution is a set of choices about audience, message, format, and timing.
Social content
Adapt the idea to each channel's format while keeping a recognizable voice.
Measurement
Review useful signals and use what is learned to guide the next decision.
How we approach it.
Start with the audience, create for the channel, and learn from the response.
Find the audience
Clarify the people to reach, their questions, and the channels they already use.
Plan the story
Choose themes, formats, and a workable publishing rhythm.
Learn and adjust
Look beyond reach to see which messages help people take a useful next step.
Let's plan how it reaches people.
Share the audience or channel challenge you are working through.